COMING SOON
The new neutrals are coming. Our refreshed Essential color palette launches soon.
MODERNIZED CLASSICS
We designed our Essential color palette to be the staple colors you wear year-round. For the past 10 months, we've been working on updating the palette to feature modernized versions of the colors you love while staying true to our philosophy that Essential colors should be just that—essential.
![](https://images.prismic.io/girlfriend-co/39323c9e-db6a-422b-ac85-ac1153585245_Frame+72.jpg?auto=compress,format)
![](https://images.prismic.io/girlfriend-co/1e053fe3-a6ee-4dd3-a81a-2c225499acdb_Frame+73.jpg?auto=compress,format)
LAUNCHING 4/30
Still timeless. Still restocked regularly. Only now, our Essential color palette will have a new range of neutrals that take our 2019 palette into 2024 and beyond.